A New Way to Get Wine on Your Shirt

I recently met Lynne Bernstein at a wine show during which I did not stain anything but learned that there is more than one way to put wine onto a shirt. Lynne's company, www.glasshalfull.com (note the solitary “f” in the rather optimistic site name), produces tee-shirts showing a rather clever array of wine sayings. The all-cotton American Apparel shirts retail for about $25 and are sold online and at wineries and festivals around the country. The slogans are emblazoned across the back of the shirt with a nice wineglass logo on the front. Some stimulating examples:

• “Vintage Crush”
• “Let It Breathe”
• “Take Me and a Cab Home”
• “Big, Bold and Fruity”
• “Best Drunk Young”
• “See Smell Sip Savor Santé”
• “Ahhh, the Terroir”
• “He who dies with the best tannins wins”

The excellent and amusing website gives no indication as to whether these shirts are wine stain resistant. I presume not, and can guess that many a wine fancier would rather wear those extra precious drops of Châteauneuf-du-Pape as a matter of permanent pride. Of course those who do not attend formal tastings and wine shows have a largely reliable way to avoid shirt stains: swallow the stuff.