Professional Objective: Work with food, beverage, restaurant, or hospitality business as a professional "communicator" in any or all of the following areas:

Spokesperson - Media Contact Person
In-house Trainer - Trade Show Presenter
Marketing Representative - Community Liaison

Key Attributes: Persuasive communicator, comfortable public speaker, skilled writer, creative problem solver, multi-lingual, innovative conceptional thinker. Available as consultant or on a project basis, but prefer full-time position. Free to travel and relocate.

Key Food and Wine Industry Credentials:

• 2005 James Beard Foundation Journalism Award Nominee
• Wine & Spirits Education Trust - Advanced Wine & Spirits Certification
• New Mexico Press Women 2004 Communications Contest: First Place Award, Statewide, Food Writing
• National Federation of Press Women 2004 Communications Contest: Third Place Award, Nationally, Food Writing
• Food Reporter and Columnist: "In The Kitchen," Albuquerque, NM
• Institute of Culinary Education, New York: Blue Ribbon Degree, Baking and Pastry
• International School of Bartending, New York: Degree in Mixology
• Champagne News and Information Bureau, New York: Certificate of Merit

Key Communications and Media Credentials:

• Many years experience as public speaking trainer, coach, and keynote speaker
• Langevin Learning Services - Certified Instructor/Facilitator
• Brainbench.com - Certified Business Writer (99th percentile score nationally)
• Following law school, began professional writing career with legal publications, expanded to freelance business writing; two published non-fiction books
• Subject of hundreds of media interviews: newspaper, magazine (including PEOPLE Magazine profile), radio and national network television
• Toastmasters International Distinguished Toastmaster (DTM) Designation
• First place trophy winner in 21 Toastmasters public speaking contests

Marketing Experience:

• For Revlon Worldwide Fine Fragrance Group, active in recruiting and training point-of-sale staff, coordinated meetings and events.
• For Davis Marketing Research Ltd., designed questionnaires; conducted focus groups; produced and presented results reports, working in both quantitative and qualitative areas of marketing research.
• For the EuroItalia line of fragrances, which included Dolce & Gabbana, Joseph Abboud, and Moschino, designed sales training materials, conducted training workshops for account executives and beauty advisors, recruited and trained regional managers and trainers.
• For Cumberland Farms Corporation in Canton, MA, a major convenience store chain, assessed internal and external management and retail field operations. Active in extensive study on warehouse and bakery operations and product distribution center.
• For IVAX Corporation Personal Care Products Group, Chicago, created quantitative sales reporting systems for Iman cosmetics, DermaBlend corrective skin care products, and Patty Lubelle fragrances, for sales in J.C. Penney stores nationwide. Trained regional sales managers and manufacturers reps in system that led to increased retail sales over the entire J.C. Penney system.
• For the French company Parfumerie Fragonard, key player in establishing U.S. beachhead for company's luxury fragrance and personal care products in Neiman Marcus, Nordstrom, and Saks retail chains.
• For Spain's Puig, s.a. and Parfumeria Gal, developed marketing plans and distribution arrangements for children's line of fragrances and bath products based on Mattel's Barbie product line.
• For Bank Street College of Education, the Metropolitan Opera Guild, Columbia Presbyterian Hospital, and other not-for-profit organizations, coordinated mail solicitation efforts for major fund raising events.

Other Attributes:

• Food lover and chef with wide food and beverage erudition
• Accomplished musician and songwriter
• Fluent in French; have worked as French-English translator

Contact Elliot Essman
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